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Monday 13 December 2010

Royal Air Maroc fly with the cockroaches


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Royal Air Maroc deteriorating customer service has resulted in some unexpected types of passengers on board lately, cockroaches.
These critters do intermingle with passengers in search for food, as shown in this video, and customers were forced to play exterminators.
Customers have complained for some time that unless Royal Air Maroc recruits its personnel based on merit and not on nepotism, and works to instill work ethics in its work force, where good work is rewarded and mediocrity is punished, it will not realize its potential and become a trusted international airline with Casablanca as a major hub.
An analyst, M. Zakaria, said  "Royal Air Maroc prices keep going up while its service continues to go down. on the topic of high fares, Royal Air Maroc management's Mistakes are causing the high fares and accentuating bad service.
RAM made four major mistakes. The labor agreement with their pilots, the bad investment especially when they purchased Air Senegal and also starting  low budget airline, Air Atlas (A flagship airline should not be in low cost business) and lastly the high price of Fuel (RAM pre-payed for the fuel back when the barrel was almost $100), , So the customers are paying for RAM mistakes.
RAM pilots are amongst the highest paid pilots in the industry. They average is about  $100K/Yr where as EasyJet, Jet4U and Air Arabia pilots make less than $40K/Yr. It's not just the pilots that are burdening  Royal Air Maroc overall payroll, their higher Managers are also getting paid higher than average. So RAM need to charge more to pay the high salaries/benefits. Shipping with Royal Air Maroc is also problematic,  their Cargo business has been in the red for many years.
There are  tough choices to be made when flying to Morocco from North America, either one pays the high fare for the non stop flight with Royal Air Maroc, but need to deal with the bad service, delays, cockroaches as seen in this video, etc...or pay little less but have to go through some European country where it will cost less, takes longer and most likely will have to spend a night on the way back."

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